The invention discloses a household appliance with a personalized structure or a customized pattern and a customization, production and selling method of the household appliance. The household appliance is characterized in that the structure or the pattern of the household appliance is a user personally-customized structure or a user personally-customized pattern, a customization, production and selling system of the household appliance with the personalized structure or the customized pattern comprises a user personalized selection module, a user network customizing module, a manufacturer and user customization information confirming module, a user order confirming module, a user earnest money payment module, a manufacturer and user pattern information processing module, a manufacturer and user customized pattern production module, a manufacturer and user finished product shipment module, a user acceptance confirming module and a manufacturer, merchant and user information return visit module, and a user can select the customized household appliance structure or pattern according to the personal preference of the user so that the household appliance used by the user can have the personalized characteristics. Meanwhile, a manufacturer and a distributor can have the competitive advantages of the commodity market through the user customized purchasing pattern, and therefore the personalized requirements of the user can be met.