An information processing system includes: a terminal device; and an information processing apparatus. The information processing apparatus includes: a holding unit that holds a plurality of pieces of workflow information each including information that specifies a process constituting a service; a receiving unit that receives service identification information, device identification information, and an image transmitted from a terminal device; a selecting unit that selects a piece of the workflow information corresponding to the service identification information and the device identification information from the pieces of the workflow information; and an executing unit that executes a service in which the image is processed into an image including a movie in accordance with the workflow information selected by the selecting unit.