The present disclosure relates to a scenario mode recommending method and apparatus for a smart device. The method and apparatus include: acquiring (102) device information of at least one smart device bound to a user account; pushing (104), according to the device information of the at least one smart device, at least one predefined scenario mode profile matching with the device information of the at least one smart device to the user account, the scenario mode profile corresponding to a scenario mode; and defining (106) a scenario mode bound to the user account according to acquired scenario mode profile selection information of the user account.