A lock-up clutch control device that sets a hydraulic pressure command value for a lock-up clutch as a starting device together with a pump impeller coupled to a motor of a vehicle and a turbine runner coupled to an input shaft of a transmission such that an actual rotational speed difference between the motor and the input shaft coincides with a target slip speed that matches a state of the vehicle, and that controls the lock-up clutch based on the hydraulic pressure command value.