The invention relates to a personalized recommendation method and system based on users' independent choice, pertaining to the field of application technology.In the method and the system, users can select favorite recommendation strategies from a list in a real-time manner based on ones' preferences in the mode of showing a recommendation algorithm selection list to users in order to effectively solve differences of a same user in different periods and different users in terms of goods selection behaviors. Therefore, independent initiative of users is improved. The recommendation algorithm in the recommendation system is utilized for controlling units to find out the recommendation algorithm best suitable for users' personalities to recommend. As a result, the requirement for personalized recommendation services can be well satisfied in order to achieve the purpose of improving recommendation satisfaction of users.