The embodiment of the invention discloses a method and apparatus for processing application information. The method and the apparatus which are disclosed by the embodiment of the invention adopt the steps of sending an information acquisition request to a network side; then receiving service information returned according to the information acquisition request by the network side, wherein the service information comprises keywords for which jump link information is set; receiving an application jump request corresponding to the keywords, and according to the application jump request, acquiring the jump link information corresponding to the keywords; and according to the jump link information, jumping to a target application, and acquiring application information corresponding to the keywords. According to the scheme, the target application can be automatically jumped to on the basis of the jump link information corresponding to the keywords so as to acquire the application information, and a user does not need to carry out an application jumping (or switching) operation or a searching operation, and thus, user operations in the process of acquiring the application information are reduced. Relative to the prior art, a speed and efficiency of acquiring the application information can be improved.