The present disclosure discloses a program interaction method. In the disclosed method, a backend server receives interaction information of a program from a program provider client and program information of a currently watched program from a program viewer client. After receiving the interaction information and the program information, the backend server determines the interaction information that corresponds to the program information and sends the interaction information and a resource gifting interface to the program viewer client. The program viewer client subsequently sends a resource gifting instruction through the resource gifting interface to the backend server to transfer a resource to a performer of the program.