The invention discloses a television content recommendation method and a television content recommendation system based on a user event. The method comprises the steps that a television side acquires a user event of a current user; the television side queries whether the user event exists in a recommendation strategy pre-established by a server side, wherein correspondences between user events and recommendation types are defined in the recommendation strategy; and when the user event exists in the recommendation strategy pre-established by the server side, the television side acquires the recommendation type corresponding to the user event from the server side, and displays a recommendation content corresponding to the recommendation type defined by the server side, wherein correspondences between the recommendation types and recommendation contents are defined in the recommendation strategy of the server side. According to the method and system provided by the invention, the problem of recommending the television content in the case of no big data and no large-scale user behavior record analysis is solved, and the content operation requirement of the television is well met. Furthermore, the television content recommendation method provided by the invention is simple, easy to implement, and precision in operation.