An apparatus for generating cartoon content includes a cut input controller configured to control receiving of a signal of adding a first cut comprising one or more layers; an effect input controller configured to control receiving of a type of a first effect applied to the one or more layers; and a cut generator configured to generate a first final cut such that the one or more layers express the first effect by making the first effect correspond to a user event received from a user, wherein the effect input controller controls receiving of directing start and end locations of the first effect in correspondence with the first effect, and wherein the cut generator sets a region between the directing start and end locations of the first effect as a first directing section and generates the first final cut such that the first effect is directed in the first directing section.