The embodiment of the invention discloses a personalized content recommendation method and a personalized content recommendation system. The method comprises the following steps: analyzing the current interface of a terminal, and extracting at least one keyword from the interface; outputting a dialog box, wherein the dialog box comprises prompt information, and the prompt information is used for prompting a user to check contents associated with the keyword or not; detecting whether a confirmation instruction input by the user by aiming at the prompt information is received or not within preset time, wherein the confirmation instruction is used for indicating the terminal to output the contents associated with the keyword; and when the confirmation instruction input by the user by aiming at the prompt information is received within preset time, recommending the contents associated with the keyword to the user. The embodiment of the invention can be implemented to recommend associated contents to the user according to the requirements of the user, and lowers the dislike degree of the user.