A laundry fluid dispensing product comprising (a) a dispensing device comprising a hollow sponge body comprising a filling and dispensing aperture, said body being bounded by an external surface and an internal surface, said internal surface defining a fluid storage chamber which is in fluid communication with both the external surface of the sponge body and with the filling and dispensing aperture, and (b) a laundry fluid contained in the internal fluid storage chamber such that the laundry fluid can be dispensed by egress (i) from the internal fluid storage chamber via the internal surface and sponge body to deposit on at least a part of, and preferably the whole of the external surface and (ii) via the filling and dispensing aperture.