An apparatus for wirelessly transmitting and charging electric power using a vertical power transmission scheme according to an embodiment of the present disclosure includes a wireless power transmitting unit including a substrate and a vertical structure vertically arranged on the substrate, and configured to transmit electric power in a magnetic induction method through the substrate and the vertical structure, and a plurality of wireless power receiving units having vertically penetrated couplers, fitted in the vertical structure through the couplers to have a stacked structure, and configured to convert a magnetic force induced by the wireless power transmitting unit into an electric field to convert the electric field into electric power.