The present invention discloses an automatic material applying device used for edible chicken cutlets. The automatic material applying device comprises a bar-shaped bearing base seat, a bar-shaped processing box body is fixedly connected to a surface of the bar-shaped bearing base seat, the automatic material applying device is arranged in the bar-shaped processing box body, a moving mechanism is arranged on a lower surface of the bar-shaped bearing base seat, and a pressure sensor is fixedly arranged at a center of an inner side surface of each of an electric control clamp. Beneficial effects are as follows: the automatic material applying device is relatively easy to operate and even in applying, prevents hands from directly contacting food and causing infections, reduces labor intensity and improves efficiencies.