The present disclosure provides a display control method of a liquid crystal display (LCD) device, where the display control method comprises: obtaining a brightness of a backlight module of the LCD device; determining whether the brightness of the backlight module is greater than a first predetermined value; adjusting the brightness of the backlight module to the first predetermined value and adjusting a gamma value of a display panel of the LCD device according to the adjusted brightness of the backlight module to maintain display brightness of the display panel if the brightness of the backlight module is less than or equal to the first predetermined value.