The embodiment of the invention provides a video bitrate control method and electronic equipment, belonging to the field of communication. The method comprises the following step: during periodic time intervals, performing the following processes for each acquired original video frame: acquiring and storing a first error introduced when encoding and decoding an original video frame according to an encoding resolution and zooming to an alternative resolution; acquiring and storing a second error introduced when encoding and decoding the original video frame according to the alternative resolution; when the periodic time intervals end, calculating the sum of the first errors and the sum of the second errors in the periodic time intervals; judging whether the sum of the first errors is greater than the sum of the second errors; if yes, determining the alternative resolution as the encoding resolution of the next periodic time interval; and if not, determining the encoding resolution as the encoding resolution of the next periodic time interval.