The invention provides an information pushing event processing method and device and electronic equipment. The method comprises the steps of: acquiring a to-be-executed information pushing event; determining execution time of the information pushing event; according to the execution time of the information pushing event, adding an identifier of the information pushing event to a corresponding magazine slot on a time wheel; when time corresponding to a target magazine slot to which a pointer of the time wheel points is overtime, acquiring an information pushing event corresponding to each identifier stored in the target magazine slot; and executing the information pushing event corresponding to each identifier stored in the target magazine slot. By the information pushing event processing method provided by the invention, the execution time of all the stored to-be-executed information pushing events does not need to be scanned regularly, so that time consumption required for scanning can be reduced, and real-time performance of executing the information pushing event is improved.