A lighting elevating apparatus (1) includes: a reel (11) coupled to a motor (14) and rotated around an axis of a surface in a short direction of the reel including a reel wire reeling face (11a) and arranged such that its longitudinal direction is in a vertical state; a reel wire (12) to be reeled on the reel wire reeling face; a reeling guide (13) including a reel wire touching part (13a) facing the reel wire reeling face and arranged in parallel to the reel, a distance between the reel wire reeling face and the reel wire touching part is equal or less than a diameter of the reel wire; and a connector (12a) attached to the an end of the reel wire to connect an object (3, 4, 5), the reeling guide counter-rotates reel, and the reel wire passes between the reel wire reeling face and the reel wire touching part.