The embodiment of the invention relates to the field of biotechnology, and discloses a skincare matching method based on skin multi-omics and a terminal. The method includes: acquiring phenotype data,questionnaire survey data and skin-related genotype data of a user; determining a skin problem of the user according to the genotype data, the phenotype data and the questionnaire survey data, and finding a formation cause of the skin problem of the user; and acquiring a skincare product, which matches the formation cause, to recommend the same to the user. When the embodiment of the invention solves the skin problem of the user, the phenotype data and the questionnaire survey data of the user are considered, the skin-related genotype data are also referred to, finding of the fundamental cause of the skin problem is facilitated, and the user is helped in finding more potential skin problems. In addition, the embodiment recommends the skincare product to the user according to the formationcause of the skin problem, and also facilitates improvement of precision of the recommended skincare product.