The invention discloses an air conditioner control method and an air conditioner. The air conditioner is provided with a control device, a compressor and a fan. In the control method, the control device performs linkage control on operation states of the compressor and the fan with working condition parameters and temperature parameters of the compressor and the fan as feedback signals. The air conditioner control method enables the operation state of the fan to be controlled by the operation state of the compressor; the operation state of the fan is a feedback signal for controlling the operation state of the compressor; and the temperature is auxiliary signals, so that great improvement of the energy saving benefit of the air conditioner can be realized, and meanwhile, the service life of the compressor and the inner and outer fans is prolonged.