The invention provides a novel ribbon structure. The novel ribbon structure comprises a base band and a back coating layer and a thermal transfer layer respectively applied to two sides of the base band, wherein the thermal transfer layer is composed of five parts, and one surface of the base band is sequentially provided with a base band side stripping layer, a base band side adsorption layer, apigment layer, a pigment side stripping layer and a pigment side adsorption layer from the inside to the outside. Compared with a ribbon structure in the prior art, the adsorption layers and the stripping layers are added before and after the pigment layer, the ribbon structure is more suitable for thermal transfer printers in the present market and can be transferred on hard materials, the ribbontransfer rate and the yield are improved, a print head can be better protected, and loss is reduced.