The invention provides a HbbTV application control method and apparatus, and an HbbTV terminal for controlling a self-starting operation of an HbbTV application. The HbbTV application control method provided by the invention comprises the following steps: after it is determined that a hybrid broadcast broadband television HbbTV application exists in a current channel, detecting an application startup relevant parameter of the channel; determining the switch action indication information of the HbbTV application of the current channel according to a preset corresponding relationship between theapplication startup relevant parameter and the switch action indication information of the HbbTV application; and when the determined switch action indication information indicates to open the HbbTVapplication, loading the HbbTV application of the current channel.