The invention relates to a USB chip module assembling machine capable of integrally feeding and discharging. The USB chip module assembling machine comprises a rack and a power distribution control box; an assembling mechanism is installed on the rack, the assembling mechanism is a rotary-disc type assembling mechanism and is matched with a lower cover conveying trough, a top cover conveying trough and a chip storing frame, and the chip storing frame is matched with a feeding and discharging conveying device through a feeding and discharging transferring mechanical hand; the feeding and discharging conveying device comprises a feeding and discharging conveying seat installed on the rack, a feeding conveying belt and a discharging conveying belt which are opposite in the conveying direction are installed on the feeding and discharging conveying seat, and a feeding conveying motor and a discharging conveying motor are matched with the feeding conveying belt and the discharging conveying belt correspondingly; and disc-type feeding and discharging conveying carriers are stored on the feeding conveying belt and the discharging conveying belt and are matched with feeding and discharging shifting air cylinders installed on the feeding and discharging conveying seat. According to the USB chip module assembling machine capable of integrally feeding and discharging, integrated operation of chip feeding and product discharging is achieved, assembled products can orderly stored in the disc-type conveying carriers to conduct discharging, and further whole assembling efficiency is improved.