The embodiment of the invention provides a display effect adjusting method and adjusting device, display equipment and a storage medium. The method comprises the steps that the personal characteristicinformation of the user and the use information of using the display equipment of the user are acquired; and the display effect of the display equipment is adjusted according to at least one of the personal characteristic information and the use information. With application of the display effect adjusting method and adjusting device, the display equipment and the storage medium, the conventionalmethod of changing the use habit and the use time of the user is transformed into the method of dynamically adjusting the display effect of the display equipment so that the damage of the display effect to the eyes of the user can be effectively reduced.