The embodiment of the invention relates to a vehicle frame structure which comprises an equipment installation frame assembly, a master controller, a vehicle body controller, a power control unit, a central gateway, a front frame assembly, a GPS antenna, an LED display screen, a rear frame assembly, a top board supporting assembly and pneumatic supporting rods. The equipment installation frame assembly comprises an equipment installation support and an equipment installation board. The equipment installation board is arranged on the equipment installation support. The master controller, the vehicle body controller, the power control unit and the central gateway are all arranged on the equipment installation board. The front frame assembly comprises a front frame support, a GPS antenna support and an LED screen support. The GPS antenna support and the LED screen support are installed on the front frame support. The GPS antenna is arranged on the GPS antenna support. The LED display screen is installed on the LED screen support. The rear frame assembly comprises a rear frame support and a hinge support. The rear frame support and the front frame support are fixedly connected throughfront and rear supporting rods and oblique supporting rods. The hinge support is hung at the rear end of the rear frame support. The top board supporting assembly comprises a top board support and a locking device.