The invention relates to a pushing method based on user personalized requirements. The pushing method comprises the following steps: firstly, constructing a user interest model in a server; returninga corresponding pushing result to a client according to the user interest model, wherein the user interest model is created in the server according to a current user interest feature set, and the userinterest model further comprises a user identification corresponding to the current user interest feature set. The pushing method based on the user personalized requirements realizes the personalizedpushing of the user without deliberate operations, and has a wider application range.