The embodiment of the invention discloses a content acquisition method, apparatus and device and a computer readable storage medium. The method is applied to the first terminal. The method comprises the following steps: obtaining a content request and sending the content request to a corresponding server, wherein the content request includes information of a target content to be requested; if thetarget content returned by the server based on the content request is not received, obtaining the reference content related to the target content; obtaining the target content according to the reference content; responding to content requests based on the target content. After the retrieved content request is sent to the corresponding server, if the target content returned by the server based on the content request is not received, the target content is obtained through the reference content related to the target content, thereby realizing that the target content can be obtained even when thetarget content cannot be obtained from the server. Therefore, the user satisfaction is improved and also the user experience is improved.