The invention relates to the technical field of motor assembling, and particularly, relates to automatic assembling equipment for a magnetic shoe of a rare earth permanent magnet motor. The automaticassembling equipment comprises an enclosure feeding mechanism, a magnetic shoe clamp feeding mounting mechanism, a magnetic shoe feeding mounting mechanism, a pre-assembling mechanism and an assembling mechanism; the enclosure feeding mechanism, the magnetic shoe clamp feeding mounting mechanism and the magnetic shoe feeding mounting mechanism are arranged beside the pre-assembling mechanism; theassembling mechanism is arranged above the pre-assembling mechanism; a belt-type transmission machine is arranged at one side of the pre-assembling mechanism, which faces away from the enclosure feeding mechanism; the pre-assembling mechanism comprises a working table, positioning mechanisms, a rotating mechanism, a driving mechanism and a resetting mechanism; a plurality of positioning mechanismsare arranged around the working table and mounted in a slideable mode on the working table; and the rotating mechanism for driving the working table to rotate along a vertical rotating shaft is mounted below the working table. The equipment can automatically feed, discharge and install, is high in efficiency, and can be automatically aligned with rivet holes of magnetic shoe clamps and an enclosure in the mounting process.