The invention provides a heel lift beating device for a shoe heel. The heel lift beating device comprises a working table, a shoe heel fixing mechanism arranged on the working table, a heel lift positioning mechanism arranged on the working table and used for conducting pre-positioning on the heel lift and a press fitting mechanism arranged on the working table and used for allowing the heel liftto be on the press fitting mechanism through press fitting; the heel lift positioning mechanism is arranged between the shoe heel positioning mechanism and the press fitting mechanism; a positioning rod is arranged on the heel lift fixing mechanism, and the press fitting mechanism is provided with a positioning hole used in cooperation with the positioning rod to realize press fitting positioning.The heel lift beating device is high in automation degree, lowers the labor intensity of workers, improves production efficiency, and guarantees production quality.