The invention discloses an individuation equipment control method, device and equipment based on time change. The method comprises the following steps: the startup time is recorded after startup of the equipment; operation parameters with the highest relational degree with the startup time are searched in history operation data, wherein a mapping relation between the time and the operation parameters is recorded in the history operation data; and the operation of the equipment is controlled according to the operation parameters. The operation parameters are automatically determined according to the latest use record of users at the startup time of such equipment as an air conditioner, and the operation of the equipment is automatically controlled according to the operation parameters, so that the repeated operations of the users are reduced, the operation friendliness of the equipment is improved, and the better use experiences of the users are achieved.