The embodiment of the invention provides a character identification method and device for an object in three-dimensional product display and an electronic device. The method is applied to the displayof a three-dimensional product with the view angle change in the vertical direction within a set range, and comprises the following steps: respectively setting a reference direction in the horizontaldirection and an initial orientation of characters, and dynamically obtaining a current three-dimensional camera view angle of the three-dimensional product relative to the reference direction if theconverted view angle of the three-dimensional product is detected; carrying out vector decomposition on a current three-dimensional camera sight line corresponding to the current three-dimensional camera view angle, and calculating a reference rotation angle in combination with the reference direction; and according to the reference rotation angle, rotating the character from the initial orientation to an orientation corresponding to the current three-dimensional camera view angle in a set display area of the character in the horizontal direction. According to the method and the device, the display of the characters in the display of the three-dimensional product can be automatically corrected when the observation view angle is changed, so that the characters can be normally identified.