A lens drive device includes a position detecting unit that outputs a detection signal indicating a position of a detected lens and includes a plurality of operation modes allowing operation with different power consumptions, a selecting unit that select an operation mode in which the position detecting unit operates from the plurality of operation modes, a position signal generation unit that generates, a lens position signal based on either one of detection signals depending on the selected operation mode, a calculation unit that calculates a drive amount of the lens based on a target position signal indicating a target position of the lens and the lens position signal; and a drive unit that drives the lens based on the drive amount.