The utility model pertains to the art of containers, in particular to a luminescent beverage bottle, consisting of a bottle body 1 and a bottle lid 2. The utility model is characterized in that the bottom 10 of the bottle body 1 is concave inwards, thus forming a groove 3; the groove 3 is provided with a lighting device4; the lighting device 4 mainly consists of a lighting component 6, a battery 7 and a switch 8 arranged on a reflection plate 5; the battery 7 is communicated with the lighting component 6 through a conductor 9 and the switch 8. The product has the advantages of simple structure, convenient use, pleasant appearance and night lighting. When the switch on the bottle bottom is opened at night, the light in the groove can display the shape and color of the bottle body and the liquid in the bottle and the effect is more obvious than the effect in the daytime, thus having good advertising effect and strong market competition.