A printing apparatus has a plurality of nozzles capable of discharging dark ink and light ink that are of the same type color; the plurality of nozzles includes preceding nozzles that discharge the ink onto the printing medium before the ink discharge of the other nozzles, and succeeding nozzles that discharge the ink onto the printing medium after the ink discharge of the preceding nozzles, and if the amount of the dark ink discharged on the printing target region is larger than a predetermined amount, the printing apparatus discharges a smaller amount of the light ink than the amount of the discharged dark ink onto the printing target region from the plurality of nozzles so that the amount of the light ink discharged from the succeeding nozzles is larger than the amount of the light ink discharged from the preceding nozzles.