Systems, methods, and non-transitory computer-readable media can provide a set of security features capable of being enabled by a user associated with an online service. In some implementations, it can be determined that at least one security feature in the set has yet to be enabled by the user. A communication can be provided to the user. In some instances, the communication can indicate that a quantity of social connections associated with the user has already enabled the at least one security feature. One or more options to enable the at least one security feature can be provided to the user.