A network device provides, to a user device, an application for managing viewing and sharing of content available via an Internet service provider, and assigns a unique code for a user of the user device. The network device provides a catalog of available content items that includes toll-free data (TFD) content items with a different TFD uniform resource locator (URL) for each TFD content item in the catalog of available content items. The network device receives a user's selection, from the catalog, of a TFD content item to share, and generates a sharing URL based on a TFD URL for the selected TFD content item and the unique sharing code. The network device provides the sharing URL to the user device for sharing with other users.