A content manager initiates play back of corresponding content on a display screen. The corresponding content is received on a primary broadcast channel selected amongst multiple available channels. During play back of the corresponding content, the content manager receives selection of over-the-top content available over a secondary channel with respect to the primary broadcast channel. The over-the-top content includes supplemental content associated with the corresponding content. In response to receiving the selection of over-the-top content, the content manager: i) retrieves the over-the-top content, and ii) initiates play back of the over-the-top content on the display screen. Accordingly, the user can selectively retrieve and play back supplemental content associated with a primary broadcast channel.