An intelligent personal safety device is disclosed. The intelligent personal safety device is an apparatus removably coupled to a wrist watch customized to function as a personal safety device, by the way of addition of a sensor module, a processor and a communication element, in the form of an integrated circuit into the wrist watch. The integrated circuit is embedded in the strap of the wrist watch. Alternatively, the integrated circuit is embedded in the watch case of the wrist watch. Alternatively, the integrated circuit is built upon the inner portion of the back cover of the wrist watch. The intelligent personal safety device enables a wearer to generate distress signals during an emergency situation and communicates the distress signal to a remote server via any communication device which is in proximity to the intelligent personal safety device.