- Patent Title: Assessing the impact of search results and online advertisements
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Application No.: US14814082Application Date: 2015-07-30
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Publication No.: US10013702B2Publication Date: 2018-07-03
- Inventor: Eric R. Richard , Lauren S. Moores , Alina V. Motienko , Kyle S. Johnson
- Applicant: comScore, Inc.
- Applicant Address: US VA Reston
- Assignee: comScore, Inc.
- Current Assignee: comScore, Inc.
- Current Assignee Address: US VA Reston
- Agency: Baker & Hostetler LLP
- Main IPC: G06F3/048
- IPC: G06F3/048 ; G06Q30/02 ; G06Q30/00 ; G06F17/30
Abstract:
An aspect of the present invention relates to tracking and analyzing a computer user's behavior after viewing a particular search result or a particular advertisement to assess the impact of having viewed the search result or advertisement.
Public/Granted literature
- US20160034947A1 ASSESSING THE IMPACT OF SEARCH RESULTS AND ONLINE ADVERTISEMENTS Public/Granted day:2016-02-04
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