Included are: an image analyzing section (32) which determines whether an image is a still image or a moving image; an image processing section (33) which, in a case where the image analyzing section (32) determines that the image is the moving image, increases pixel values of respective pixels of a display screen from those before the image analyzing section (32) determines that the image is the moving image; and a BL control section (34) which lowers brightness of a backlight (41) from that before the image analyzing section (32) determines that the image is the moving image.