According to one embodiment, each pixel of a liquid crystal display device includes: a switch configured to sample subframe data; a storage unit configured to hold the subframe data sampled by the switch, the storage unit and the switch constituting an SRAM cell; and a conductive switch disposed between a liquid crystal display element and an adjacent pixel. A range of a source voltage of NMOS and PMOS transistors constituting each inverter constituting the storage unit of one pixel is configured to be able to be set separately from a range of a source voltage of NMOS and PMOS transistors constituting each inverter constituting the storage unit of another pixel.