An information processing apparatus that controls a display to display captured image at a first portion of the display; detects whether an image of a specific pattern exists in the captured image; controls the display to display an image corresponding to data in a second portion of the display; detects that a user input was received at a first position corresponding to the first portion of the display and a second position corresponding to the second portion of the display; and transmits data corresponding to an image displayed at the first position to another information processing apparatus corresponding to the captured image displayed at the second position.