A system, method, and apparatus for media content marking and tracking are disclosed. An example method includes determining an identification code responsive to a request from a third-party client, generating an audio file including the identification code, transmitting the audio file to the third-party client enabling the third-party client to embed the audio file including the identification code into media content, receiving content information associated with the media content from the third-party client, storing the content information in correspondence to a stored copy of the identification code, receiving a message including the identification code from a consumer device that detected the identification code within the media content, determining the identification code corresponds to the content information, transmitting the content information to the consumer device, receiving an event from the consumer device based on the content information, and making data associated with the event graphically available for the third-party client.