A value icon for a web-based health or health support program packages access information for a website in a value icon physically embodying the abstract benefits of the welfare program in order to encourage initial access of the health support website. The value icon may be a compact container holding a three-dimensional article having a health support-related utility, at least one printed coupon representing a healthcare program credit and may provide the address to a health support website which offers additional programs based on information from an individual in a questionnaire on the health support website.