An energy management system (EMS) is connected to a distribution grid upstream of substation transformers and provides a demand response (DR) program signal to the distribution grid. The program signal specifies a target load adjustment. A plurality of DR RCE (Demand Response Remote Communication Equipment) are connected to phases of the distribution grid downstream of a corresponding substation transformer. Each DR RCE controls an operation of a plurality of endpoint devices. A plurality of FANG devices, each connected to phases of the distribution grid downstream of a corresponding substation transformer, receives the DR program signal via the grid. Each FANG device selectively controls power to its endpoint devices in response to a received DR program signal. As a result, the FANG device reduces the total power applied to its endpoint devices in response to the DR program signal.