Systems and methods for authenticating a broadcast device using facial recognition are herein disclosed. The disclosure includes receiving, from a wearable device, a broadcast signal comprising an identification code of the wearable device; determining, using a processor, whether the identification code is stored within a database; identifying first facial data stored within the database, the first facial data associated with the identification code; generating second facial data; and determining, using the processor, whether the second facial data matches the first facial data. In an implementation, the broadcast device is a Bluetooth low energy device. In a further implementation, the broadcast device comprises the wearable device. In a still further implementation, the disclosure includes detecting gait data and determining whether the gait data matches gait feature data extracted from stored gait data features.