Techniques are provided for service placement on hosts for a consumer based on geographic location The techniques include: determining a geographical location of a consumer; and inputting a topology model of an environment including multiple candidate hosts to support a service required by the consumer, the topology model including: a geographic location of each of resource in the environment; and connectivity details between the resources and between the resources and the consumer. The techniques also include: specifying bounding requirements for a host and/or bounding requirements for a path between the consumer to a host; calculating the distance from a candidate host to the consumer; determining if bounding requirements are met by a candidate host; and ordering candidate hosts that meet bounding requirements by distance.