Notifying a user of a collaborative process that an event of interest has occurred, includes providing a graphical user interface that graphically interacts with a user to identify electronically generated collaborative content of a corresponding computer-executed collaborative process that is to be tracked, wherein the user defines an originator of the generated collaborative content; designating at least one event that triggers a notification to the originator of the collaborative content; communicating with a collaborative process server computer to identify at least one event associated with the collaborative process to monitor; receiving an indication that at least one designated event has occurred; and modifying a visual display of the shared collaborative content when a designated event associated with the shared collaborative content is detected.