Methods and apparatuses, including computer program products, are described for establishing select routing of proprietary digital content. A server computing device prepares a package of digital content, where the digital content includes proprietary content and non-proprietary content. The server segregates the package of digital content into proprietary content and non-proprietary content, and assigns a content identifier to each item of proprietary content. The server transmits the proprietary content to a computing device of a digital content management service. The server receives a notification of acceptance of the proprietary content from the computing device of the digital content management service and a notification of acceptance of the non-proprietary content from a second remote computing device. The server presents an accepted package of digital content on the first remote computing device, where the accepted package comprises accepted proprietary content and accepted non-proprietary content.