A self-organizing distributed network architecture is described. An example method includes, by a network node, sending via a network gateway node a DNS lookup request to a DNS service. The DNS lookup request comprises a string that at least includes a MAC address of the network gateway node that is used by the DNS service to identify a network address for the network node to access the network service of interest. The method further includes receiving via the network gateway node a DNS lookup response from the DNS service. The DNS lookup response comprises the network address for the network node to access the network service of interest. The method further includes accessing the network service of interest from another network node in the network system that is addressable by the received network address.