To improve communication with users, a venue management system is associated with the venue and allows an administrator to configure notifications to send to users at or near the venue. To configure a notification, the administrator provides to the venue management system notification information for presentation to users, criteria describing conditions need to be satisfied for the notification to be transmitted to users, and user targeting information identifying characteristics of users to receive the notification. Based on information gathered by the venue management system, the venue management system determines whether at least a threshold amount of the criteria of the notification are satisfied. If at least the threshold amount of the criteria of the notification are satisfied, the venue management system sends the notification to users having characteristics matching at least a threshold amount of the user targeting information.